We’re good at the work, but struggle to sell it. Swipe to explore We’re good at the work, but struggle to sell it.Conceptual comparison of value delivered and value communicated. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Value delivered Value communicated Sales gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · RelationshipsGood work doesn’t make the value obvious.Check thisAsk a buyer why they would choose you. Is it the reason you expected?Talk this through
We’re losing touch with past clients and leads. Swipe to explore We’re losing touch with past clients and leads.Conceptual comparison of existing relationships and relationships revisited. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Existing relationships Relationships revisited Engagement gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleRelationshipsYou’re following up. Are the conversations moving?Check thisPick five open conversations. Does each have a clear next step and date?Talk this through
Marketing brings leads, but few sales. Swipe to explore Marketing brings leads, but few sales.Conceptual comparison of marketing activity and closed business. The shaded gap identifies a question to examine, not measured values or a forecast. Gap Marketing activity Closed business Conversion gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast Operations · RelationshipsGood lead numbers can hide weak sales.Check thisLook at ten recent leads. How many bought, and where did the others drop off?Talk this through
Too many leads are a poor fit. Swipe to explore Too many leads are a poor fit.Conceptual comparison of leads received and suitable buyers. The shaded gap identifies a question to examine, not measured values or a forecast. Gap Leads received Suitable buyers Qualification gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast Relationships · OperationsMore of the wrong leads creates more work.Check thisCompare five leads you rejected. What should your marketing or screening have caught?Talk this through
Sales are up, but we’re not keeping more. Swipe to explore Sales are up, but we’re not keeping more.Conceptual comparison of revenue and operating costs. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Revenue Operating costs Margin opportunity Time xRevenue / cost Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · CapitalMore sales can still leave less money.Check thisCompare your last three jobs. Which left the most after delivery costs?Talk this through
Too much depends on the same few people. Swipe to explore Too much depends on the same few people.Conceptual comparison of work to be done and system capacity. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Work to be done System capacity Execution gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperationsA busy team can still be waiting on one person.Check thisChoose one recurring delay. Is it waiting on a person, a decision or a clear handoff?Talk this through
The team isn’t using the system. Swipe to explore The team isn’t using the system.Conceptual comparison of workflows introduced and workflows adopted. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Workflows introduced Workflows adopted Adoption gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperationsThe tool may be right. The workflow may need work.Check thisWatch one task. Where does the team leave the system or enter information twice?Talk this through
We have a plan, but nothing is moving. Swipe to explore We have a plan, but nothing is moving.Conceptual comparison of potential progress and progress made. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Potential progress Progress made Momentum gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperationsAgreement isn’t the same as ownership.Check thisWhat will be finished this week, by whom, and by when?Talk this through
We’re not sure we need to spend this much. Swipe to explore We’re not sure we need to spend this much.Conceptual comparison of initial budget and revised requirement. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Initial budget Revised requirement Scope gap Scope refinement xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · CapitalYou may need less than you’ve been quoted.Check thisName the result you need. What is the smallest change that would get you most of it?Talk this through
Our pitch isn’t explaining the opportunity. Swipe to explore Our pitch isn’t explaining the opportunity.Conceptual comparison of questions to address and answers supported. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Questions to address Answers supported Readiness gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleCapital · OperationsClear to you may not mean clear to them.Check thisAsk someone to explain your opportunity back to you. What did they miss?Talk this through
The owner still has to close every sale. Swipe to explore The owner still has to close every sale.Conceptual comparison of sales opportunities and team-led sales. The shaded space represents an area to examine. No measured values or forecast. Gap Sales opportunities Team-led sales Founder dependence Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast OperationsThe owner’s judgment may be missing from the sales process.Check thisPick a recent win. What did the owner do that someone else could learn?Talk this through
We’re selling more than we can deliver. Swipe to explore We’re selling more than we can deliver.Conceptual comparison of customer demand and delivery capacity. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Customer demand Delivery capacity Capacity gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperationsA sale can become a delivery problem.Check thisTrace one late job. Where did it first wait, and what would have moved it?Talk this through
We have reports, but not clear answers. Swipe to explore We have reports, but not clear answers.Conceptual comparison of decisions required and decisions supported. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Decisions required Decisions supported Information gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperationsYou have the numbers. Which decision do they change?Check thisName the decision before opening the report. Which number would change your mind?Talk this through
We’ve made the sale, but haven’t been paid. Swipe to explore We’ve made the sale, but haven’t been paid.Conceptual comparison of revenue contracted and cash collected. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Revenue contracted Cash collected Cash-flow gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · CapitalA sale doesn’t pay the bills until cash arrives.Check thisTake your largest overdue invoice. What is blocking payment, and who can resolve it?Talk this through
We won the order. Now we need to fund it. Swipe to explore We won the order. Now we need to fund it.Conceptual comparison of cash needed and cash available. The shaded gap identifies a question to examine, not measured values or a forecast. Gap Cash needed Cash available Funding gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · CapitalGrowth can use cash before it brings cash in.Check thisMap what you pay before the customer pays you. What is the biggest shortfall?Talk this through
We want funding, but the plan isn’t clear. Swipe to explore We want funding, but the plan isn’t clear.Conceptual comparison of capital required and capital available. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Capital required Capital available Funding gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleCapitalThe amount should follow the plan.Check thisPut a purpose, date and expected result beside each use of funding.Talk this through
The right capital partners don’t know us. Swipe to explore The right capital partners don’t know us.Conceptual comparison of potential access and transactional approach. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Potential access Transactional approach Access gap Relevant relationships xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleCapital · RelationshipsA strong opportunity can still be unknown.Check thisWho needs to know you—and what would make the opportunity relevant to them?Talk this through
Investors said yes, but the money hasn’t arrived. Swipe to explore Investors said yes, but the money hasn’t arrived.Conceptual comparison of indicated commitments and funds received. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Indicated commitments Funds received Conversion gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleCapitalInterest isn’t a commitment.Check thisSeparate interest, signed commitments and money received. What is the next step for each?Talk this through
Sales and delivery aren’t on the same page. Swipe to explore Sales and delivery aren’t on the same page.Conceptual comparison of customer commitments and commitments supported. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Customer commitments Commitments supported Service gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleOperations · RelationshipsYour customer and your team may have heard different promises.Check thisAsk sales and delivery what was agreed on one recent job. Do their answers match?Talk this through
We can’t reach the people we need. Swipe to explore We can’t reach the people we need.Conceptual comparison of relevant opportunities and decision-makers reached. The shaded space represents an area to examine. Fix the one thing marks the starting point. No measured values or forecast. Gap Relevant opportunities Decision-makers reached Connection gap Time xOpportunity Fix the one thing Conceptual illustration · no measured values or forecast In the Iron TriangleRelationshipsThe right title isn’t always the decision-maker.Check thisWho owns the decision, who influences it, and why would they take your call?Talk this through